Sanxia Re: Colour

High School Advertising

2026

Hsin-Yuan Huang, Pu-Yi Tseng, Tzu-Mi Chang, New Taipei City
Program: Advertisement Design
School: Yingge Vocational High School

Instructor: Yi-lin Chen, Wun-Ling Yan

This project explores Sanxia through field research and visual design, reexamining its historical and cultural significance. Inspired by the craftsmanship of Qingshui Zushi Temple, Sanxia Old Street, and the region's indigo-dyeing tradition, it reinterprets the area's distinct identity. By transforming traditional colours, patterns, and urban elements into a contemporary visual language, the project connects past and present while engaging younger audiences through vibrant visuals and storytelling.