Sunsilk Beauty Pit Stop

Brand Activation Program

2026

Alexandra Aksenova, Aleksandra Tarabrina, Mariia Bogomolova, Roman Elokhin, Aleksandr Ewskyi, Limassol
e: r.elokhin@gmail.com
Program: Conceptual Thinking: How to Win Creative Festivals
School: Mads International

Instructor: Ilya Panfilov, Sviatoslav Kilesso, Arina Avdeeva

Across Latin America, millions of women ride motorbikes every day, but many avoid wearing helmets because they don't want to ruin their hairstyles. Sunsilk turns that excuse into a service. With Beauty Pit Stop, stylists at gas stations create quick, helmet-proof hairstyles that hold their shape during the ride. Finished with Sunsilk Wondermist, each look survives the helmet—so women no longer have to choose between beauty and safety.