Take-Off Tariff

Concept Development Program

2025

David Nunez, Sadiya Bano, Toronto, ON
w: davidnunez.work sadiyabano.com
Program: Advertising
School: Humber Polytechnic

Art Director: David Nunez Copywriter: Sadiya Bano

Canadian businesses are losing access to the U.S. export market due to tariffs. But tariffs don't apply in international airspace. So, Air Canada will help Canadian businesses sell their products to Americans, tariff-free, in international airspace. On select U.S.-originating flights, passengers will get a catalogue of Canadian products. Once the plane leaves U.S. airspace, they'll be able to shop, pay in the air, and receive their items tariff-free, all while helping Canadian businesses thrive.