The Classics - Lego x Helvetica

Typography Application - Series

2025

Riya Ameet Mehta, Savannah, GA
t: 404-423-6013
e: riyamehta2707@gmail.com
w: readymag.website/riyamehta/5142127
Program: Advertising
School: Savannah College of Art and Design

The Classics is a typographic specimen card deck that merges LEGO's iconic history with the timeless Helvetica typeface. Each card teaches core typography principles through LEGO's most iconic moments making learning story-rich and playful. Backed by in-depth research, detailed sketches, and iterative design, it's a tactile, engaging experience that fuses cultural storytelling with design fundamentals, making the art of type both interactive and unforgettable.