The Indigo Revival of Sanxia

High School Design

2026

Hsin-Yuan Huang, Wei-Shan Hu, Tzu-Mi Chang, Pu-Yi Tseng, New Taipei City
Program: Advertisement Design
School: Yingge Vocational High School

Instructor: Yi-lin Chen, Wun-Ling Yan, Chien-Hsun Chen

Indigo dyeing, the cultural heart of Sanxia, Taiwan, is reimagined as a contemporary symbol linking heritage, creativity, industry, and tourism. Through brand revitalization, traditional craftsmanship becomes a visual language that expresses Sanxia's identity and global vision. The project transforms indigo culture into a sustainable cultural industry, balancing preservation with innovation while positioning Sanxia as a gateway for the world to understand Taiwan.