The Period Power-Up
Entire Advertising Campaign
2026
Stephanie Hutchinson-Rodgers, Macey Olivia Miller, Hamilton, ON
e: steph.hutchinsonr@gmail.com
w: stephandmacey.myportfolio.com
Program: Advertising and Marketing Communications Management
School: Mohawk College
Instructor: Jef Petrossi
Flo x Fortnite turns period stigma on its head. In a gaming culture where periods are mocked and used to harass women, Flo transforms the menstrual cycle into a real in-game advantage, reclaiming what was once used against them and turning it into strength. The campaign reframes periods not as a weakness, but as a source of power.