The Truth Translator

Entire Advertising Campaign

2019

Mirabelle Eze, Marwa Hassan, Lee I, Rachel LeBlanc, Tara Magloire

Winner: Mirabelle Eze, Marwa Hassan, Lee I, Rachel LeBlanc, Tara Magloire School: Miami Ad School Toronto Copywriter: Tara Magloire Art Director: Rachel LeBlanc, Lee I Copywriter: Marwa Hassan, Mirabelle Eze

News literacy is declining in America and it’s getting harder for news consumers to distinguish between opinion and fact. To solve this problem The New York Times partnered with Google Translate to create a tool that translates news headlines into the most unbiased headline. Introducing The Truth Translator. The tool aims to make seeking the truth and thinking critically about the news an everyday practice.