Klondike - Water reactive packaging

Packaging Design - Series


William Lacharité
t: 819-313-2304
e: lacharitewill@hotmail.com
w: williamlach.com

Student: William Lacharité Instructor: Louis Gagnon School: Université du Québec à Montréal

Klondike is a cream (number one) and a perfume (number two) for men to use after the shower. Condensation and splash during the shower is revealing the branding of the product through hydrophobic surfaces that prevents the concrete to change color on contact with water. The cap of the cream is a compass and for the perfume it is a telescope.Branding is invisible when dry, it is unobtrusive and private when not in use.