Packaging Design - Series


David Fenton

Student: David Fenton Program: IDEA Program School: Capilano University Instructor: Dominique Walker

Arlo+Sons is a fabricated barbershop based out of Brooklyn, NY. An establishment where men can bond, socialize, and exchange ideas, while enjoying the pleasures of a classic cocktail, cut, and shave. My task was to design a logo and in-house product line that matched the brand essence of an old-world gentleman’s club. My strategy was to design collateral with the target audience in mind. A well put together man, who appreciates the small details.