Vanguard

Advertising Copywriting - Series

2026

Keira Schick, Vancouver, BC
t: 403-580-6162
e: keiraschick@gmail.com
w: keiraschick.com

Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design

Instructor: Gae Wakabayashi, Mark Stokoe

Vanguard is a medieval-inspired nutritional shot—the first line of defence, sworn to protect students from nefarious, school-induced ailments such as constipation, hangovers, headaches, and drowsiness. Playful language pairs with engaging, quirky visuals to create an audacious tone of voice for the brand. I can't change what students eat but Vanguard can at least support them with the necessary nutrients, so they can return to the front lines unscathed.