Yellow Card Coupon

Brand Activation Program

2026

Jessie Ko, Vivian Zeng, Toronto, ON
t: 647-804-5022
e: tungtungjessie6618@gmail.com
w: kojessie.com viviansizeng.com
Program: Advertising
School: OCAD University

Instructor: Chad Kabigting

Tech shopping has gone from exciting to exhausting, pushing Best Buy out of culture and into the background. But Best Buy's iconic Yellow Tag looks just like a football yellow card. During the 2026 FIFA World Cup, every yellow card becomes a real-time Best Buy coupon. To launch the campaign, OOH near stadiums teases the idea, Yellow Tag beer coasters activate fans on match day, and social media joins the conversation with 24-hour flash coupons.