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Spoiler Alerter

Branded Content

2013

Elisa Wolfenden (Rethink)
e: elisa@rethinkcanada.com

Creative Direction: Ian Grais, Chris Staples, Dre Labre, Aaron Starkman Art Direction: Joel Holtby Copywriting: Mike Dubrick Line Producer: Sarah Lasch Development: Scorpio Lam Design: Steve Lam Account Manager: Scott Lyons, Katie Trainor Ad Agency: Rethink

This year Molson Canadian sponsored the World Junior Hockey Championships, the highest viewed hockey tournament of the year. The tournament was in Russia. Broadcasts in Canada were 4am. Trouble is, the internet was full of score spoilers. That’s why we built the Spoiler Alerter, a browser extension that blocked any website on your computer contained content that would tell you the score. Because you shouldn’t get the score, until you want the score.

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