Don’t Play With Death

Low Budget Video, Any Length - Single

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Executive Creative Director: Geneviève Langlois Creative Director: Frédéric Tremblay Copywriter: Christian O’Brien Art Director: Gabrielle Turcotte Account Manager: Carl Milette Agency Producer: Lina Piché, Valéry Lewis Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Production: Gorditos Producer: Véronique Poulin Director: Nicolas Monette Director of Photography: Jean-François Lord Post-Production: SHED Sound Production: Circonflex Client: Lifesaving Society General Manager: Raynald Hawkins Communication and Public Relations Manager: Anne-Marie Francoeur Marketing and Events Manager: Cynthia Collerette

Winning Entry: vimeo.com/989229381

Unsurprisingly, the majority of drownings in Quebec occur when boaters fail to wear lifejackets. We wanted to shed light on this absurd risk using a similarly absurd tone.