quattro Experience

Gaming

2013

Zulu Alpha Kilo
e: awards@zulualphakilo.com

The Audi quattro Experience, a one-of-a-kind interactive installation putting drivers directly behind the wheel of custom fabricated 1:32 scale all wheel drive slot cars – and reinventing the test drive in the process. Using the world’s first iPad enabled slot car controller, visitors took their A4 for a wild test-drive through hairpin turns, long highway straightaways and icy mountain passes – terrain that would get the better of lesser vehicles.

Ad Agency: Zulu Alpha Kilo
Executive Creative Direction: Zak Mroueh
Creative Direction: Shane Ogilvie
Copywriting: Jon Webber
Art Direction: Simon Ault
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Digital Production House: Thinkingbox
Production Company: Industry Films
Director: Tamir Moscovici
Editor: Paul Proulx
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographer: Anthony Arendt, Vinit Borrison
Post Production Company: Married To Giants And Alter Ego
Colourist: Wade Odlum
Audio House: Pirate Audio
Car Model Fabrication: Uplis Ltd
Client: Audi Canada Inc., Jennifer Dobbs, Alanna David