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BMW M5 Launch

Integrated Campaign

2013

Andrew Simon (Cundari)
e: andrew_simon@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Creative Direction: Brian Murray, Raul Garcia, Dean Martin Copywriting: Brian Murray Art Direction: Raul Garcia Design: Mike Kwan Account Director: Natasha Wookey Account Supervisor: Katie Lynn Account Executive: Ranjan Gill Strategy: Andrea Sampson Agency Producer: Sumit Ajwani Director: Marek Glaser Producer: Kenny Solomon Executive Producer: Pete King Producer: Kay Rough Production Company: Big Block Editorial: Brandon Porter Sound Design: Silent Joe West Media Strategy: Karel Wegert, Kris Davis Sound Design: Roger Harris, Trevor Allan, Jo Rossi, Tony Gort

The Brief: Launch the BMW M5 and use it as a halo vehicle to promote the BMW M line up. But we didn't want to create another typical commercial. Instead, we gave the public and bloggers something to talk about: an unconventional art film. Bus shelters, rich media, and targeted banners drove traffic to our film on YouTube. The film also played at cinema and point of sale alongside our custom-designed M table.

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