Family is Medicine
Online Video, Over 30 Seconds - Single
2021
Cossette Communications , Toronto, ON
w: cossette.com
Client: RMHC Creative Director: Taylor McCarthy, Chris Paleczny Copywriter: Ian Kair Group Creative Director: Jon Frier Producer: Lindsay Hann, Emily McKay, Sharon Yokoyama, Katie Methot Account Supervisor: Vallerie Traitses VP Accounts: Shawna Hayman Group Business Director: Kylie Pinder Account Executive: Lucas Van Natter, Alison Still Strategist: Jeff McCrory Traffic/Talent:: Trish Bruce Production Company: OPC Films Director: Charlotte Regan Executive Producer: Harland Weiss Line Producer: Max Brook Media Agency: OMD VP Broadcast: Doug Scott Media Supervisor: Bree Leslie, Mark Hyndman Media Buyer: Dani Zapata Senior Social Specialist: Deven Creagh Junior Social Specialist: Shuvam Roy Search Specialist: Sami Le Junior Programmatic Manager: Anastasia Tseleeva Programmatic Associate Director: Flora Dai Programmatic Analyst: Ryan Turgeon Strategy Supervisor: Kuryllowic Hannah Director of Digital Strat: Nick Smith Group Director of Innovation: Simon Ross Casting: Jigsaw Casting Editorial House: Saints Editorial Editor: Ross Birchall Assistant Editor: Paula Hicks Audio House: Grayson Matthews Audio Design Voice Director: Tyson Kuteyi Sound Engineer: Brian Bernard Zach Anderson: Casting Director Music Company: Air-Edel Composer: Patrick Jonsson Music Supervisor/Composer Agent: Emily Appleton Colour & VFX: The Vanity Colourist: Andrew Exworth VFX: Kaelem Cahill, Michael Medeiros, Adam Silcox-Vanwyk President & CEO, RMHC: Cathy Loblaw Chief Marketing Officer: Antoinette Benoit National Director of Brand Strategy & Planning: Jean-Guillaume Bertola National Director of Marketing, RMHC: Roxanna Kassam Kara National Marketing Manager, RMHC: Melissa Albi Senior Communication Manager, RMHC: Stephanie Bateman Marketing Supervisor, RMHC: Lauren Segal
Winning Entry: youtu.be/dg5-vBeE5yw
RMHC is not just a place for families to stay near the hospital; it's a place to stay together, often for months on end, while a sick child is receiving treatment. Inspired by real moments from RMHC families, the film follows a family's emotional journey staying at a Ronald McDonald House: the highs, the lows, the breakthrough moments, and the beauty of family supporting each other. Being together emerges the child's strength: laughing, playing, sharing meals. It shows us how Family is Medicine.