Canthem

Viral

2013

Rethink
e: elisa@rethinkcanada.com

Our anthem. Like never before. We asked five musicians to conduct an experiment and perform O Canada using nothing but instruments made from Molson Canadian bottles and cans. The result is something no one expected.

Creative Direction: Ian Grais, Chris Staples, Dre Labre, Aaron Starkman
Art Direction: Joel Arbez, Irene Pau
Copywriting: Mike Dubrick
Producer: Cathy Erbe
Account Manager: Ashley Eaton
Production Company: RMW Music
Engineer: Dustin Anstey
Ad Agency: Rethink