Holes In Our Day

Video, Over 31s - Single

2025

Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Jenny Glover, Brian Murray Creative Director: George Ault, Jacob Gawrysiak, Chris Stilladis Writer: George Ault Art Director: Jacob Gawrysiak Account Team: Robyn Morrissey, Jaya Rizzi, Ela Profka, Nicole Pagano Chief Strategy Officer: Heather Segal Strategy Director: Cameron Fleming, Kiana Ohori Media Agency: M&K Media Media Team: Jill McDonald, Jennifer Young, Faebri Michetti, Van Doan Director of Integrated Production: Ola Stodulska Producer: Steven Czikk, Mariya Guzova Client: ParticipACTION – Elio Antunes, Shauna Pichosky, Rebecca Jones, Maddy Cassidy Production House: Spy Films Director: Nick Roney Executive Producer and Partner: Marcus Trulli Executive Producer: Aasttha Khajuria, Jenna Edwards, Umber Hamid Editorial: Nimiopere Film Editorial Editor and Partner: Graham Chisholm Assistant Editor: Shalini Menon Colour and Transfer: Alter Ego Senior Colourist: Eric Whipp Head of VFX: Darren Achim VP & Executive Producer: Hilda Pereira Audio House: Boombox Sound Sound Designer and Engineer: Kara MacKinlay Studio Producer: Henry Eugenio Production Artist: Sean Lacdan

Winning Entry: youtu.be/CSyZB-k21gE?si=7VWg3IlcN8oNpAnM

ParticipACTION launched its new brand platform, Let's Make Room to Move, with an epic spot built around a powerful metaphor in which people made the most of the holes in their days. We showed everyday people liberating themselves from the things that were holding them back from being active – screens, easy chairs, high-heeled shoes. The giant hole at the centre of it all, serving as the metaphor for the holes of free time in our day, encouraged Canadians to get active.