Milk - What if...

Consumer Packaged Goods

2013

Nolin BBDO
t: 514-939-4100
e: info@nolinbbdo.com

To provide comfort to people during the winter season, Milk decided to tell a love story in the form of an interactive short film.People were invited to interact with the film to advance and click on different items to discover extras related to the product. To enter the contest, users had to watch the movie again and look closely to find answers to questions.

Creative Direction: Stéphane Charier
Copywriting: David Allard, Alexis Caron-Côté
Art Direction: Michel Barrière, Marie-Bénédict Jacquemin
Strategic Planning: Geneviève Grenier
Director, Project Management: Lyne Clermont
Digital Production Management: Geneviève Clément
Account Executive: Annie Brissette
Art Buyer: Josée Berniqué
Strategy and Media Company: Touché!
Media Company: Marketel
Production Company: Les Enfants
Production House Producer: Alexandre Franchi
Music/Sound: Apollo
Photography: Maude Chauvin
Web Integration: Quatre Cent Quatre inc.
Ad Agency: Nolin BBDO

Winning Website: hiver2013.concours.lelait.com