It's Simple, Even When It's Complicated
30 Seconds or Less - Series
2020
Sid Lee, Toronto, ON
w: sidlee.com
Executive Creative Director: Jeffrey Da Silva Creative Director: Matt Fraracci Art Director: Tim Zimmerman Copywriter: Alex Bird VP, National Accounts: Amelié Gundy Account Director: Andreea Vernescu Account Executive: Jamie Flatow Account Coordinator: Marteen Sevier Strategist: Jon Crowley Head of Production: Amanda Loughran Producer: Elana Olavesen Production Company: Soft Citizen Editing Company: Saints Colour & VFX: Hello Darling Audio House: Grayson Matthews Client: H&R Block
Winning Entry: youtu.be/9Hxj2HMKjCk, youtu.be/OOLiLGugoKQ, youtu.be/Q87aW0n721A
People are complicated. And nothing brings out these complications like our taxes. This campaign demonstrates that no matter how complicated our lives may be, a tax expert can make it simple.