Kickstart Your Heart

Video, Over 31s - Single

2025

Lifelong Crush, Toronto, ON
e: awards@lifelongcrush.com

Ad Agency: Lifelong Crush Client: Kicking Horse Coffee Chief Executive Officer: Cedric Malaga VP Sales: Griffin Shea Chief Marketing Officer: Lori Hatcher-Hillier Senior Marketing Director, Innovation: Melanie Smith Senior Marketing Manager, Innovation & Sustainability: Laura Brown Marketing Manager: Rachael Cameron Production Company: Merchant Executive Producer: Farrah Khaled, Ian Webb, Haley Taylor, Yumi Suyama, Nils Lagergren, James Prosser, Hilda Pereira, Jane Garrah, Connie Dercho, Nicola Treadgold Director: The Perlorian Brothers Director of Photography: Natasha Braier Line Producer: Andrew Sulliman Editing Company: School Editing Editor: Ben Canny Assistant Editor: David Ngandu VFX Producer: Kaj Steveman VFX Supervisor: Ulf Lundgren, Laurent Taillefer, Igor Boros Production Manager: Izmil Idris Compositing: Navaneeth Krishna, Wasim Ali Lighting: Vittoria Marini, Anurag Deshmukh CFX: Mario Reitbauer Senior Creature Rigger: Dipti Patial Character Animation Director: Daniel Fotheringham Character Animator: Anton Blake, Daniel Fotheringham Character Build & Design: Aritz Basauri Motorcycle Prop Build: Johan Leuf Matchmove: Chawalit Jirattikansakul/DA Head of Pipeline: Saurabh Gupta Pipeline TD: Alexander Bulygin, Solomon Ungom Cloud/System Administrator: S.M. Shoaib Consultant Relations: Alexandra Berge Colour Company: Alter Ego Colourist: Wade Odlum VFX and Online House: Rodeo VFX Post Producer: Chloe Vankoughnett Flame Artist: Cesar Mion, Camille Potvin, Anne Georges Flame Assistant: Jeremy Lewis Matte Painter: Frederic St-Arnaud Audio House: Eggplant Picture & Sound Media Agency: Epitaph Media Media: Kareem Boulos PR Agency: Agnostic Public Relations: Sarah Crabbe

Winning Entry: youtu.be/79gcjhiCTao?si=lakpwXc_IgTuCaRD

The coffee category had gone soft, plagued by cozy kitchens and interchangeable stories about taste. Kicking Horse Coffee wasn't built for that. Kickstart Your Heart flipped the script, replacing sip-and-smile tropes with a full-throttle emotional jolt. We brought the brand's donkey icon to life, kicking open the barn door on a motorcycle and blasting Mötley Crüe. The result was a visual adrenaline shot that didn't just sell coffee, but the feeling it fuels for people who wake up to kick ass.