Ancestry.com's Discover Your Story

Branded Content - Series

2017

East End Project
t: 416-898-1254
e: eric@eastendproject.com
w: eastendproject.com

Company: East End Project Executive Producer: Jason Ford, Cosimo Prochilo Planner: Eric Vieira Account Executive: Francesca Garcea Director: Paulo Salomao Creative Director: Paulo Salomao Director of Photography: Martin Wojtunik Camera/Lighting: Justin Lovell Producer: Mark Sirju Editor: Spencer Guest Music/Sound: Valerie Hornbach Sound Production: Wanted! Sound & Picture Colourist: Wanted! Sound & Picture Illustrator: Paul Jackson

We created a unique branded content piece for Discovery Channel in partnership with Ancestry.com. The goal was to feature the value that Ancestry’s DNA and historical database has when delving into the lineage of ones life.We entered the lives of Discovery Channel’s TV show “Frontier celebrities; Director John Vatcher and actress Lyla Porter-Follows. Working with Bell Media to unearth their personal journey through history, we engaged the audience through their stories of self-discovery.