Ontario Racing: Unfiltered

Branded/Sponsored Content, Any Length - Series

2025

VML Canada, Toronto, ON
w: vml.com

Ad Agency: VML Canada Chief Creative Officer: Graham Lang Executive Creative Director: Frank Macera Group Creative Director: Kyle Carpenter, José Rivas Associate Creative Director: Dylan Verwey, John Ricciardella Design Director: Mike Butler SVP, Head of Production: Steve Emmens Producer: Heather Hyland, Steve Villeseche, Mariya Guzov, Tyler Klementti Account Director: Samantha Glasbey, Caitlin Croley Account Supervisor: Simone Fernandes Chief Client Officer: Emma Toth Managing Director: Tyler Harris VP Strategy: Lizzie Dabous Chief Strategy Officer: Christine Maw Post-Production House: School Editing, Alter Ego Editor: Jordan Allen, Matt Kett, Genevieve Latour, Daniel Bochenski, Mark Morton Executive Producer and Partner: Sarah Brooks Assistant Editor: Claire Shafto Senior Colourist: Andrew Ross Colour Assistant: Daniel Saavedra, Malini Khotsiphom Lead VFX Artist: Erik Perrella VFX Artist: Sebastian Boros, Dan Margules, Darren Achim, Victoria Gaston VFX Assistant: Ellie Law, Veri Whitaker, Nupur Desai Executive Producer: Hilda Pereira, Michael Smith Production House: Bug Content Director: Jeremy Grant Associate Producer: Amanda Campbell Director of Photography: Clay Porter, Kris Belchevski Audio House: Cassette Sound Studios Engineer: Tom Mullins Brewery: Avling Brewery Brewmaster: Brandon Judd Client: Ontario Lottery and Gaming Corporation VP Brand & Marketing Officer: Maxine Chapman Director Marketing Communications: Tyler Puley Senior Product Development Marketing Manager: Lori Shea Director, Horse Racing: Sean Duvall Executive Director at Ontario Racing: Gordon Thain

Winning Entry: unfiltereddocuseries.com

Horse Racing in Ontario is home to some of the world's best racehorses, jockeys, and trainers. But the sport was failing to draw in a new audience. Since people weren't going to the track, we brought the track to the people by creating a 2 season long 9-part docuseries called Ontario Racing: Unfiltered.  We put cameras where they've never been before, and mic'd up jockeys and drivers. Unfiltered gave viewers an all-access, unfiltered look at what happens on and off the track.