Ice In Our Veins

Over 30 Seconds - Single

2017

Cossette
w: cossette.com

Canadians love Olympic Winter sports, but barely pay attention to the Summer Olympic Athletes. We were charged with making Canadians feel energized towards Team Canada at the Rio Summer Olympics. We took a stereotype of us being a cold country and used it to our advantage. We were coming with fire in our hearts. And ice in our veins.

Company: Cossette
Chief Creative Officer: Peter Ignazi, Carlos Moreno
Creative Director/AD: Jaimes Zentil
Creative Director/CW: Craig McIntosh
Agency Producer: Barb Gibson
Account Coordinator: Julian Timpano
Account Supervisor: Jennifer Foster
VP, Client Leader: Wendy Morgado
SVP, Director of Client Service: Janis Lindenbergs
Chief Strategy Officer: Jason Chaney
Production Company: Skin and Bones Film Company
Director: Mark Zibert
Executive Producer: Dan Ford
Executive Producer: Liane Thomas
Line Producer: Rita Popielak
Director of Photography: Vinit Borrison
Editing Company: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Michael Ofori-Attah
Transfer/Online: Alter Ego
Music/Sound: Mr Tommy Zee – Hologram
Client: Canadian Olympic Committee