The Metastasizing Chair

PSA/Charity Video - Series

2025

ONE23WEST, Vancouver, BC
w: one23west.ca

The Metastasizing Chair is a visceral sculpture placed in waiting rooms and public spaces, symbolizing how delayed breast cancer screenings can be deadly. It turns the passive act of waiting into a stark warning: early detection saves lives.

Ad Agency: ONE23WEST
Client: Breast Cancer Canada
Chief Creative Officer: Rob Sweetman, Mooren (Mo) Bofill, Jeff Harrison, Bryan Collins
Executive Creative Director: Spencer Ryan
Art Director: Marie Cermakova
Copywriter: Kate Roland, Dave Farthing
VP, Managing Director: Caroline Howson
Director of Production: Neal Owusu
Agency Producer: Ryan Scott
Studio Artist: Linda Dumont
Production House: School Editing
Executive Producer: Mackenzie Goodwin, Kayla Baxter
Editor: Zhenya Dolzikov
Post-Production House: The Vanity
Director: Spencer Ryan
VFX: Naveen Srivastava
Colourist: Andrew Exworth
CG Artist: Josh Clifton
3D Design: Boring Botlab
3D Designer: Setu Choudhary
Audio House: Flip 78 Sound Inc.
Sound Designer: Eric Mosher

Winning Entry: vimeo.com/1077614220?share=copy, player.vimeo.com/video/1037529025?h=f029b0ca9e&badg