The Metastasizing Chair

PSA/Charity Video - Series

2025

ONE23WEST, Vancouver, BC
w: one23west.ca

Ad Agency: ONE23WEST Client: Breast Cancer Canada Chief Creative Officer: Rob Sweetman, Mooren (Mo) Bofill, Jeff Harrison, Bryan Collins Executive Creative Director: Spencer Ryan Art Director: Marie Cermakova Copywriter: Kate Roland, Dave Farthing VP, Managing Director: Caroline Howson Director of Production: Neal Owusu Agency Producer: Ryan Scott Studio Artist: Linda Dumont Production House: School Editing Executive Producer: Mackenzie Goodwin, Kayla Baxter Editor: Zhenya Dolzikov Post-Production House: The Vanity Director: Spencer Ryan VFX: Naveen Srivastava Colourist: Andrew Exworth CG Artist: Josh Clifton 3D Design: Boring Botlab 3D Designer: Setu Choudhary Audio House: Flip 78 Sound Inc. Sound Designer: Eric Mosher

Winning Entry: vimeo.com/1077614220?share=copy, player.vimeo.com/video/1037529025?h=f029b0ca9e&badge=0&autopause=0&player_id=0&app_id=58479

The Metastasizing Chair is a visceral sculpture placed in waiting rooms and public spaces, symbolizing how delayed breast cancer screenings can be deadly. It turns the passive act of waiting into a stark warning: early detection saves lives.