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PSA/Charity Video - Series

2025

Cossette, Montreal, QC
w: cossette.com

At work, psychological health can sometimes be so fragile that it hangs by a thread. To represent this reality with both accuracy and sensitivity, our team created woolen characters representing the various faces of workplace psychosocial risks, from harassment to violence. We imagined a story that follows a character as his psychological health unravels due to experiencing multiple forms of psychological violence in the workplace.

Production House: Septième, Rodeo Production
Post-Production House: Rodeo FX, See Creature
Sound Studio: Rodeo FX
Media Agency: Cossette Media
Client: Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)
Chief Creative Officer, Cossette Est: Anne-Claude Chénier
Vice-President, Creative Director: Richard Rochette-Villeneuve
Copywriter: Zoé Forest Paradis
Art Director: Jasmin Brochu
Photo Editor: Jasmin Brochu
Strategy: Marie Vaillancourt
Account Services: Nicole Laplante
Broadcast production: Alexandrine Perras, Vlada Zaitzev
Post-production: Alexandrine Perras
Print and Digital Producer: Mario Lévesque
Producer: Guillaume Bilodeau, Martine Goyette
Director: Pierre Dalpé, Dale Hayward
Co-Director: Sylvie Trouvé
Original Music: Circonflex
Media Planning: Amélie Lemieux, Anaid Guerrero Jimenez

Winning Entry: seecreature.ca/ads/cnesst-laine