Upload Speeds

30 Seconds or Less - Series

2020

Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Wain Choi Art Director: Craig Huffman Writer: Tekla Nagel Account Team: Jessica Hill, Haley Holm Agency Producer: Mark Pan Client: Bell Canada, Wade Oosterman, Devorah Lithwick, Nicolas Poitras, Dani Bastien, Annabel Egan, William Cordeiro Media Agency: Media Experts Production House: Skin & Bones Films Director: Shawn Z Production House Executive Producer: Joan Bell Production House Line Producer: Kirsta Teague Director of Photography: Kris Belchevski Casting: Jigsaw Casting Casting Director: Shasta Lutz Editing Company: Zulubot Editor: Max Lawlor Online: Bell Media, Lawrie Badger, Kevin Francisco Colourist: Alter Ego, Eric Whipp Music House : Pirate Audio Director: Tom Eymundson Producer: Maggie Pearl Engineer: Keith Ohman

In this campaign, we see how video calling can be frustrating when glitchy video and choppy audio stops us from seeing and hearing the most important parts of the call. To dramatize this in our spots, we took two common video call moments – one featuring an online staff meeting and another featuring an online yoga class – and showed how slow upload speeds can confuse everything. But with 15x faster upload speeds from Bell, you’ll never miss a thing. 

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