Category: Integrated Campaign
Title: Maynards Most Wanted
Maynards candies are so desirable, they’re “Wanted.” So we asked Canadians to capture them. From scanning QR codes on out-of-home to finding Swedish Berries in online ads, there were tons of ways to play – and get in the running for the grand prize reward. Media included TSAs, newspaper, a mobile website, email and online ads – all driving to a Facebook app.
Creative Direction: Scott Dube, Randy Stein Art Direction: Joel Holtby Copywriting: Ian Mackenzie Account Manager: Lynn Summers Photography: Peter Schafrick Interactive Producer: Meg Norton Programming: Dylan Dempsey Technical Director: Justin Krinke Print Producer: James Graham Ad Agency: Grip Limited
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