Year: 2009
Category: Logo Applications - Series
Title: the apartment

Identity + stationary collateral for New York design agency, the apartment. The intention with the identity elements was to create pieces that related in format to vernacular uses of writing tablets while at the same time graphically referencing common elements found in an apartment--wallpaper. The wallpaper featured on the reverse side of pieces is a digitized (72dpi) transcription of William Morris' acanthus wallpaper. Additionally all elements feature a selected list of tag terms derived from the studio's web portal which functions to categorize information and indirectly hints at the cultural preferences imbued in the studio's personnel.

Voice: + 44 (0)75 4531 0399

Creative Direction: Stefan Boublil Design: Peter Crnokrak Design Studio: The Luxury of Protest

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