Award Program: Design
Year: 2012
Category: Digital - Single
Title: La critique

How can someone explain the multifaceted and intricate relationship between the creator and the viewer? It's the problematic Baillat Cardell & fils explores with its videos design for the screens at the Hall des pas perdus de la Place des Arts in Montreal. With Stéphane Poirier and linguist Steve Savage’s participation, the design firm decided to produce its third video, “La critique”, illustrating the concept of criticism with a lyrical approach.


Design Studio: Baillat Cardell et fils Client: Place des Arts Art Direction: Jean-Sebastien Baillat, Guillaume Cardell Creative Direction: Jean-Sebastien Baillat, Guillaume Cardell Writer: Steve Savage Illustration: Stephane Poirier Animation: Vincent Raineri, Melanie Martin, Guillaume Cardell Music/Sound: Jean-Patrice Remillard

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