Category: Digital - Series
Title: The Woman Inside/The Man Inside
PFLAG is the most prominent LGBT organization in Canada, providing support with issues of sexual orientation, gender identity and gender expression. To highlight the challenges faced by the Transgendered community, this campaign focuses on one crucial insight, so often expressed by Trans people: that they feel like prisoners in their own bodies, and that all they want is the freedom to be who they really are–as basic a human right as one could imagine.
Company: FCB Toronto Chief Creative Officer: Robin Heisey Creative Direction: Jeff Hilts Copywriting: Krystle Mullin, Robin Heisey Agency Producer: Laurie Maxwell, Joan Digba Account Director: Cynthia Roach Art Direction: Jeff Hilts Production Company: Steam Films, Industry Films Executive Producer: Krista Marshall, David Cranor Line Producer: Paul Matthews, Mark Hesselink Director: Stuart McIntyre, Eric Yealland Director of Photography: Barry Parrell, Eric Yealland Editing Company: Saints, Radar Post Editor: Ross Birchall, John Collucci Post Production Company: Alter Ego Music Director: Ted Rosnick Sound Production: RMW Music Toronto Engineer: Art Mullin Sound Design: Kyle Gudmundson
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