Year: 2013
Category: Consumer Packaged Goods
Title: Our Food. Your Questions.

For years, McDonald’s has struggled with negative consumer perceptions about their food. To address the food myths and mis-information out there, we’re engaging Canadians in a fully transparent and open conversation with answers to all their McDonald’s food questions – even the tough ones.Canadians can ask any questions on the website yourquestions.mcdonalds.ca and from there, a response team answers in the form of text, images and videos shot on-the-fly to every single question.

Email: jessica.beaque@ddbcanada.com

Ad Agency: Tribal DDB Toronto Creative Direction: Louis-Philippe Tremblay Strategy: Jason Chaney Technical Director: Joe Dee Senior Copywriter: Ian Mackenzie Senior Art Director: Derek Blais Lead Designer: Peter Borell Copywriting: Tiffany Chung, Sanya Grujicic, Ryan Lawrence Art Direction: Amy French, Kara Wark, Benson Ngo Executive Producer: Neem BaHa Agency Producer: Andrew Schulze, Stefan Fabich, Melanie Lambertsen Managing Director: Andrew McCartney Group Account Director: Kevin Jones Account Director: Miles Savage Account Coordinator: Melanie Chiriboga-Gomez Design: Jean-Lou Renoux Director of Social Media: Ed Lee Community Manager: Laura Muirhead Response Team Lead: Parker Mason Analyst: Kevin McHugh Development: Paul Jara, Paul Sham, Igniter Production Company: OPC Family Style Director: Jon + Torey Executive Producer: Harland Weiss, Donovan Boden Line Producer: Liz Dussault Post Production/Editor: School- Various Audio House: RMW Music

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