Year: 2013
Category: Branded Content
Title: Behind the scenes at a McDonald's photo shoot

Why does the food in the ads look so much different from the food you get at the restaurants? It’s a question we dared to answer as part of our radical transparency campaign for McDonald’s: “Our Food. Your Questions.”

Email: jessica.beaque@ddbcanada.com

Ad Agency: Tribal DDB Toronto Creative Direction: Louis-Philippe Tremblay Senior Copywriter: Ian Mackenzie Senior Art Director: Derek Blais Executive producer: Neem Ba Ha Agency Producer: Andrew Schulze Account Director: Miles Savage Production Company: Family Style Director: Jon Weiman Torey Kohara Executive producer: Harland Weiss Donovan Boden Line producer: Liz Dussault Post Production Company: School - various Audio house: RMW Editor: Brian Wells Talent: Real People (McDonald's Employees, Suppliers)

Winning Website: lookwhatwemade.ca/behindthescenes_single

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