People Working Above
Advertising/Promotional Miscellaneous - Single
2008
Marketel
t: 514-935-9445
e: sebastien.sylvestre@marketel.com
w: marketel.com
Ad Agency: Marketel Creative Direction: Mitch Cayouette Art Direction: Mitch Cayouette, Markus Dressler Copywriting: Joshua Stern Account Director: Gerry Chomniak Print Producer: Alexandre André
Pylons – similar in size, colour and shape to traditional security cones – promote Air Canada’s high frequency of flights between Rapidair destinations. An arrow points skyward and a text reads “People working above. 25 flights a day to Toronto/ Montréal,” depending on the stunt city. Over 100 cones were set up in business districts.