General Mills Canada Corp./Green Giant - pea

Consumer Magazine Advertising - Single

2003

Cossette Communication-Marketing
t: 416-922-2727
e: www.cossette.com

Creative Direction: Stephen Creet Art Direction: Edd Baptista Art Direction: Israel Diaz Copywriting: Andrew Bradley Ad Agency: Cossette Communications-Marketing Photography: Shin Sugino Marketing Manager: Asif Hirji Assistant Marketing Manager: Erica Todoschuk Client: General Mills Canada Corp. - Green Giant

The Green Giant has a new way to keep the bounty of the valley in your freezer. We developed creative that communicated the introduction of the resealable bags and visually reinforced the brand's core equities of quality and freshness.

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