Heated Wipers

Newspaper - Series

2016

john st.
t: 416-348-0048
e: reagan.johnston@johnst.com
w: johnst.com

Company: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Niall Kelly Associate Creative Direction: Sebastien Lafaye, Cedric Audet Account Director: Tamara Staines Account Manager: Natacha Nicols

Canadian winters are cold. Ice, snow, hail… anything goes. Mitsubishi introduced a new feature in the 2016 Outlander to help Canadians get throughout winter : heated de-icer wipers. This print ad is a product demonstration/exaggeration showcasing this new feature.

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