Cyclist, Deer
Transit Vehicle - Series
2016
GREY Advertising
Company: GREY Advertising Account Service: Alexei Northover, Elizabeth Elliot, Paul Curtin Chief Creative Officer: Patrick Scissons Art Director: Joel Arbez Art Direction: Ryan McNeill Copywriting: Sue Kohm
A simple visual illusion that plays on distance and depth perception to mimic Volvo’s new cyclist detection safety technology.
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