NBATM

Out-of-Home - Single

2016

FCB Toronto
t: 416-483-3600
e: jon.flannery@fcb.com

Company: FCB Toronto Chief Creative Officer : Jon Flannery VP Creative Director : Jeff Hilts, Nancy Crimi-Lamanna Associate Creative Director : Jeremiah McNama Associate Creative Director: Andrew MacPhee Chief Strategy Officer : Shelley Brown VP Group Account Director : Tracy Little Account Director: Ravi Singh Account Manager: Carmen Steger Project Manager: Lindsay Hann Integrated Producer : Sumit Ajwani Post Production Company: Performance Solutions

For the first time in NBA history, the 2016 All-Star game was being hosted in Toronto, Canada. As the city was about to see an influx of extremely tall people, Bank of Montreal (BMO) wanted to make their stay as comfortable as possible. A 10–foot tall ATM was just what the team chiropractor ordered. Placed outside a local branch, the ATM was ready-made for all players who were tired of hunching over to bank.