Bee's TSA

Out-of-Home - Single

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Client: Science World Creative Direction: Rob Tarry, Ian Grais, Chris Staples Art Direction: Leia Rogers Writer: Morgan Tierney Associate Creative Direction: Leia Rogers, Morgan Tierney Print Producer: Kerry Bhangu Studio Artist: Tom Pettapiece Props: Dennis Bayluk Account Manager: Solomon Gauthier

As part of their ongoing “Now You Know’ campaign, Science World wanted to bring a surprising fact to life in the real world. To communicate the fact that bees can recognize faces, we created a striking 3-dimensional image of a woman’s face by hand injecting thousand’s of individual honeycomb cell ‘pixels’ with a clear, honey – like resin.

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