Bee's TSA
Out-of-Home - Single
2016
Rethink
t: 416-583-2178
w: rethinkcanada.com
Company: Rethink Client: Science World Creative Direction: Rob Tarry, Ian Grais, Chris Staples Art Direction: Leia Rogers Writer: Morgan Tierney Associate Creative Direction: Leia Rogers, Morgan Tierney Print Producer: Kerry Bhangu Studio Artist: Tom Pettapiece Props: Dennis Bayluk Account Manager: Solomon Gauthier
As part of their ongoing “Now You Know’ campaign, Science World wanted to bring a surprising fact to life in the real world. To communicate the fact that bees can recognize faces, we created a striking 3-dimensional image of a woman’s face by hand injecting thousand’s of individual honeycomb cell ‘pixels’ with a clear, honey – like resin.