Crash Toy Cars

Public Service/Charity - Single

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Client: Arrive Alive Drive Sober Creative Direction: Mark Scott, Mike Dubrick, Ian Grais, Chris Staples Art Direction: Mark Scott Writer: Mike Dubrick Digital Designer: Dustin Gamble, Alex Fleming Print Producer: Narine Artinian Photography: Instil Image Co., Dave Todon Studio Artist: Michelle Kennedy Content Strategist: Leah Gregg Account Manager: Lindsay Riklis, Scott Lyons

“Sleeping it off” is a myth. Fact is, it can take up to 12 hours for alcohol to clear your system. This means that everyday, people are drinking and driving in the morning without realizing it. To draw attention to this danger, we created an awareness campaign in breakfast cereal boxes.