Snack Time

Branded Content - Series

2016

DDB Canada
t: 604-687-7911
e: awards@ddbcanada.com

Company: DDB Canada Chief Creative Officer: Cosmo Campbell Executive Creative Director: Dean Lee Associate Creative Director/Copywriter: Neil Shapiro Art Director/Illustration: John Larigakis Account Director: Amanda Hardy Agency Producer: Matthew Sy Strategy Director: Rob Newell Audio House: Wave Productions Animation Company/Illustration: Yeti Farm Creative Media Strategist: Alex New

Advertising to teens can be tricky, they spend most of their time online and they hate being forced to watch ads. So instead of forcing them to watch an ad about milk we create a webseries that they’d want to watch.