Coca-Cola – Arctic Home

Billboard - Single

2017

Sid Lee

Company: Sid Lee Executive Creative Director: Jeffrey Da Silva, Tom Koukodimos Art Director: Barbato Martiniello Copywriter: Emma Quiroz Account Director: Masha Bogdanova Illustrator: Ian Brignell Account Manager: Rhiannon Enss Post-Production: M&H Print Producer: Phu Pham

With global warming severely impacting the seasonality of the Arctic region, Coca-Cola took it upon itself to leverage its long-standing history with the WWF and bring national awareness to the declining habitat of the Arctic Polar Bear.