World's Worst Clock

Billboard - Single

2017

Cossette
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Company: Cossette Executive Creative Director: Michael Milardo Associate Creative Director: Pierre Chan Art Director: Jake Hope, Scott Schneider Copywriter: Cameron Spires Studio Artist: Connie Fu Account Supervisor: Cambrea Strubin Account Director: Scott Barr

Now that McDonald\'s is serving breakfast round the clock, time of day is essentially meaningless. We celebrated this fact by creating the world’s least reliable digital clock, which updated throughout the day to display the approximate, current-ish time—give or take.