Royal Roads University Don't Stop Bookshare

Out-of-Home - Single

2017

Will
w: hiwill.ca

Company: Will Executive Creative Director: Nick Richards Creative Director: Lisa Lebedovich Associate Creative Director: Jenn Hicks Copywriter: Alene Shahnazarian Production Manager: Shannon Cherry Strategist: Ute Preusse Account Supervisor: Nicola Poskitt Videographer: Robin Leveille Bookshelf Build: D.B. Stunts Media Vendor: Outfront Media Media Agency: Cossette Media

As part of RRU’s “Don’t Stop” campaign, we transformed a Vancouver transit shelter into a community book share, showing the ability to grow and inspire change in oneself can be as simple as opening a book. The TSA and accompanying bookmarks featured the story of an alumnus who exemplified the qualities of the campaign message around lifelong learning. The book share was a community success, and was continuously refilled with inspiration from over 1,500 books.