Category: Branded Content - Single
Title: The Beetle 3-Track
We wanted to showcase three different Volkswagen Beetles, each with their own distinct personality. So we teamed up with Internet superstars Walk Off The Earth, recorded three different versions of their song, “Gang of Rhythm”, and made an interactive three-in-one music video on YouTube. Annotation buttons let viewers jump seamlessly between three different songs, locations, and of course, Beetles.
Company: Red Urban Executive Creative Direction: Christina Yu Art Direction: Alicia Outschoorn Copywriting: Cooper Evoy, Jon Taylor Agency Producer: Andrea Hull, Anna Tricinci Account Director: Nicole Milette, Sonia Ruckemann Sr. Account Executive: Beatrice Recio Developer: Ricardo Peters Production Company: Untitled Films Post Production Company: Rooster Post, Alter Ego, Fort York
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