Poverty Isn't Always Easy To See
Public Service/Charity - Series
2017
Grey Canada
Company: Grey Canada Client: The Salvation Army Executive Creative Director: James Ansley, Joel Arbez Art Director: Oliver Brooks Writer: Mike Richardson Agency Producer: Vanessa Birze, Deena Archibald Producer: Sam Benson Photographer: Frank Hoedl Editor: Christina Humphries
At first glance, our posts looked like happy holiday cards. But once users engaged Facebook’s 360 feature to further explore the images, the true plight of these families was revealed.