Leon's Moving Day

Advertising/Non-Traditional - Series

2016

TAXI Canada
t: 416-598-4750
e: avril.collier@taxi.ca

Company: TAXI Canada Client: Lewis Leon, David Leclerc, Charles Dupont, Andrea Graham, Autumn Hachey, Marc Jobin Executive Creative Direction: Jeff MacEachern, Pascal De Decker Copywriting: Marc Levesque, Thibaut Delelis Art Direction: Dan Cantelon Executive Producer: Cynthia Heyd Print Production: Laura Dubcovsky Account Director: Natalie Calderon Account Manager: Rachel Riesel Production Company: 1One Production

Every year, there’s a cultural phenomenon in Quebec. It’s called Moving Day, and on one day, over 200,000 people move. As a result, the streets get flooded with tons of unwanted furniture. Leon’s wanted to let people know that their furniture is always good enough to make the move. So we turned actual discarded furniture into discounts for furniture you’d actually want to keep from Leon’s. Just take a photo and the coupon is yours