Year: 2014
Category: Agency Self-Promotion - Series
Title: ExFEARiential, Babynapping

2013 saw the growth of ‘prankvertising’ – where brands pull pranks on customers and film the results for viral ads. Carjacking pranks, end-of-the-world pranks, devil baby pranks – it seemed they’d do anything to sell their product. So we created a parody video about an agency who takes prankvertising to the next level, with ‘exFEARiential’.

Voice: 416-348-0048

Company: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Chris Hirsch, Nellie Kim Associate Creative Direction: Kurt Mills, Kyle Lamb Agency Producer: Dale Giffen, Madison Papple Designer: Tom Briggs Production Company: OPC/Family Style Director: Jono Hunter Director of Photography: Bob Lyte Executive Producer: Liz Dussault, Harland Weiss Editing Company: Relish Editorial Editor: Chris Murphy Transfer House: Alter Ego Colourist: Conor Fisher Producer: Jane Garrah Online Visual Effects: 567 Visual Effects Music/Sound: Vapor Music Music Producer: Joey Serlin

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