Uncertain Terms

Pro Bono - Series

2017

Cossette
t: 604-669-2727
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Company: Cossette Executive Creative Director: Michael Milardo Art Director: Jake Hope Copywriter: Cameron Spires Associate Creative Director: Pierre Chan Photographer: Clinton Hussey Account Executive: Ryan Scholz Agency Producer: Philippa Groom

This campaign for Children of the Street Society warns children and parents about the growing issue of sextortion—a crime in which predators blackmail their victims using personal images as leverage. To simplify this complicated issue, we used the language of online pop-ups and contracts, a warning that young people never receive in real life.