Kokanee Deja Brew

Young Blood Advertising - Single

2016

Grip Limited

Company: Grip Limited Creative Partner: Scott Dube, Randy Stein Copywriting: Dane Boaz Art Direction: Juan Torres Agency Producer: Chantel Brinkman Production Company: Bignest Creative

It seems like every beer is coming out with its own retro can, but Kokanee wanted to prove its mountain heritage runs deep within the beer itself. So we created the ultimate throwback beer—Deja Brew by Kokanee. This isn’t just a retro can. It’s retro beer. Deep within a glacier, we extracted pristine ice from the year Kokanee was born and infused it into a limited-edition batch worthy of filling the original 1962 can.